How Just Capital is using AI to power its analytics platform Just Intelligence

How Just Capital is using AI to power its analytics platform Just Intelligence
Just Capital is the foremost independent organization advancing responsible business leadership. They translate insights from public polling, performance data, and financial analysis into actionable intelligence leaders can use to drive long-term business success and shared prosperity for more Americans. Just Capital’s flagship product Just Intelligence is designed to offer a comprehensive view of public expectations, stakeholder performance, and sector realities in order to drive responsible decision-making.
Just Capital's analysis of corporate performance on the issues that matter most to the American public draws on around 100 key indicators spanning workers, communities, customers, the environment, and shareholders to offer a genuinely holistic view of corporate behaviour across all stakeholders. Their corporate performance analysis within Just Intelligence covers the Russell 1000, which represents more than 90% of the U.S. equity market.
Producing this data at scale across 1,000 companies has historically required stitching together multiple data sources, alongside significant manual data collection and analysis. As the scope and ambition of their analysis grew, Just Capital looked to AI as a way to deepen coverage, improve consistency, and accelerate processes and expansion.
"Just Capital is moving faster than ever to expand our impact. We’re optimistic that our collaboration with Neural Alpha has the power to supercharge our capabilities and advance our mission.” — Martin Whittaker, Founding CEO at Just Capital
Just Capital leveraged Neural Alpha’s key capabilities for AI-powered corporate performance and sustainability research, as well as the extensive indicators module which extracts thousands of different financial and sustainability indicators from corporate disclosures with indicators mapped to global disclosure standards in the process.
For the 2026 analysis, Just Capital’s proprietary methodology was implemented on the Neural Alpha platform, which enabled significant consolidation of existing processes, data vendor relationships and licences. The result was reduced complexity, cost and time to measure new metrics. Over 400k documents and disclosures across the Russell 1000 are analysed using Neural Alpha’s AI capabilities to extract and validate close to 100k individual corporate performance data points.
The process was deeply collaborative and maintained a human-in-the-loop throughout. Automated outputs were rigorously evaluated against manual expert assessments, and the team iterated rapidly to improve both coverage and data quality.
The ultimate outcome is a scalable, repeatable pipeline that brings cost savings, consistency and speed to what was previously a labour-intensive process, which in turn enabled Just Capital's analysts to focus on methodology, interpretation and impact.
Ready to drive sustainable growth in your business?
Arrange a demo and free trial now


.jpg)

.jpg)
