Neural Alpha is proud to share that Google has recognised us as a leading innovator in Responsible AI, spotlighting our work in sustainability intelligence, ESG analytics, and agentic AI systems in its landmark 2025 report, The SMB AI Playbook: Driving Real Value in EMEA.

This recognition follows our participation in Google’s AI Works event in Cardiff, where the Google Cloud UK team spotlighted Neural Alpha’s innovation as part of the keynote address illustrating how impactful targeted thoughtful adoption can be for Small Medium Businesses (SMBs).

As part of the event our CEO James Phare was invited to participate in a roundtable discussion with Peter Kyle MP, Secretary of State for Business & Trade and AI leaders from a range of SMB sectors. During the session we discussed AI opportunities for UK growth, the need for workforce upskilling and AI literacy and how to deploy AI responsibly to mitigate ethical and environmental concerns.

As James Phare, Neural Alpha’s Founder, shared on LinkedIn, the event brought together a “interesting mix of policymakers, businesses & technologists to discuss what is needed to unlock more opportunities for building practical Responsible AI solutions for some of society’s biggest challenges.”

Our inclusion reflects not only our technological leadership but our ongoing commitment to shaping AI that serves people and the planet.

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Why Google Recognised Neural Alpha

In its whitepaper, Google highlights the growing need for AI systems that are transparent, trustworthy, and built on strong data foundations. This is especially critical for financial institutions, corporates, and governments under rising regulatory and stakeholder pressure to manage sustainability risks, understand supply chain exposure, and disclose climate-related impacts.

Against this backdrop, Google identified Neural Alpha as a standout business applying AI to solve high-impact, real-world challenges—especially those requiring:

1. Responsible and efficient AI deployment

Google cites our engineering team directly in its discussion of Smart Spending and Predictable Costs.
Neural Alpha Lead Engineer Adam Wangrat describes how we use Gemini models as a key component within our Responsible Capital product - combining best in market Large Language Model (LLM) features with our cutting edge, in house developed Knowledge Architecture leveraging semantic technologies and a world leading sustainability Knowledge Graph. This enables us to maintain both intelligence and cost control in complex analytical workloads:

“Our AI agents run intense analyses for hours at a time, so we need a solution that balances intelligence, speed, and price. Gemini models help us keep performance high without costs spiralling out of control.”

Adam Wangrat, Lead Engineer, Neural Alpha

EMEA SMB AI Whitepaper

2. Advanced ESG analytics built on real-time public data

Google also features our use of BigQuery and Gemini to uncover ESG-related sentiment patterns from vast public datasets. By combining news intelligence, LLM-based analysis, and sustainability taxonomies, we help financial institutions detect emerging controversies and shifts in public perception long before they appear in traditional reporting:

We’re using BigQuery to analyse public data sources…to extract sentiment trends across markets and industries. It helps us pick up on emerging ESG risks or shifts in public perception… Combined with Gemini, we can turn that data into useful insights for our clients.
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Adam Wangrat, Lead Engineer, Neural Alpha

EMEA SMB AI Whitepaper

This capability is central to our mission: enabling investors, companies, and regulators to make better decisions grounded in transparent, explainable, and responsibly governed AI.

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Our Commitment to Responsible AI

The Cardiff roundtable reinforced a shared message: Responsible AI is no longer optional. As James Phare summarised:

“Great to join such a positive conversation on how we collectively design AI frameworks that uphold nature, protect human rights, and preserve trust.”

Neural Alpha continues to work with global partners, including regulators, civil society, corporates, and asset owners, to ensure that AI is deployed:

• Ethically — with fairness, accountability, and transparency
  
  
• Securely — respecting data protection and governance
  
  
• Sustainably — supporting climate, biodiversity, and social objectives
  
  
• Responsibly — aligned to evolving regulation such as the EU AI Act
  
  

Our platform architecture—leveraging Google Cloud—ensures robust data lineage, model explainability, auditability, and human-in-the-loop governance at every stage.

Key outcomes

Google’s spotlight isn’t just an acknowledgment of technical capability. It affirms that:

✔ Neural Alpha is shaping the future of Responsible AI

✔ We are delivering practical, high-impact tools for real sustainability challenges

✔ Our Responsible Capital platform is considered best-in-class among AI innovators

At a time when organisations across Europe, Africa, and the Middle East are rapidly adopting AI but face growing regulatory scrutiny, our solutions help leaders move fast without compromising trust, ethics, or compliance.

Looking ahead

We are excited to continue collaborating with Google Cloud and the wider Responsible AI community to:

• Scale ESG-aware agentic AI systems
  
  
• Bring transparency to global supply chains
  
  
• Accelerate sustainable finance
  
  
• Support regulators and policymakers
  
  
• Build AI that respects people and nature
  
  

Neural Alpha’s purpose has always been clear: to make sustainability intelligence accessible, trustworthy, and actionable. And with recognition from Google, we’re even more motivated to continue leading the way.

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The full Google report is available to read here https://cloud.google.com/resources/content/emea-smb-ai-playbook

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